BEAUTY & BRANDS
IN REAL LIFE SKIN: a culture of wellness
Directing this shoot gave me the opportunity to help bring the mission of IRL Skin to life. Capturing these models matched the ritual of applying products made with sustainably sourced ingredients—safe, refreshing, reassuring. IRL Skin highlights the potential for care, community, and ritual to connect. I hope that this campaign reminds you that self-care can and should be a shared process.
